ShropshireSheep.org is the source for history and information about this particularly rare, heritage breed of sheep.

The goal of the site is to promote the conservation of a diverse and genetically important species who are teetering on the brink of extinction.

Recently, the site became the source of the #SaveOurShrops social media campaign. The site allows people to share news with their networks, petition the government and email MPs and officials directly.

Metrics track the campaigns visibility, and see which updates get shared the most, in order to shape the success of future campaign updates.

The responsive design ensures the content is readable and optimized for any size screen, from mobile phones to HD TV. This has proven to increase social sharing and engagement across the board.

Visit Site